Melbourne, Victoria Australia
Melbourne, Victoria 3000
PLM builds race driver’s brands.
We do this with our custom designed websites, professional photography + social media. We do not build websites for just anybody as other web companies do – we specifically work with race drivers and race teams.
Our experience includes working in media on the world’s Formula 1 circuit.
We are trusted with showcasing some of the fastest race car drivers in the world, because PLM allows them to do what they do best…just race. Our business has grown rapidly. We are now trusted with showcasing the brand name of some of the world’s leading race car drivers including V8 Supercars, TCR Australia, S5000, Toyota Gazoo Racing, Porsche Carrera Cup, F4, FF and Australian GT series competitors. PLM allows them to do what they do best … just race.
There is no excuse not to have the latest updates showcased on your website and across your social media. However, updating a range of platforms is time consuming and demands focus away from your driving. PLM takes away the hassle. We update all driver announcements, testing and race results for you across all your media platforms.
As racers ourselves, at PLM, we know that motor racing is an expensive sport and your prime partners and sponsors demand the highest results. PLM incorporates your sponsors and prime partners, providing a platform to showcase them.
High end professional imagery is essential to any website. At PLM we have a unique advantage. We have access to some of Australia’s most awarded and experienced professional photographers.
ABOUT US PLM was founded by Jack Atley. Atley has race driving experience across multiple categories and includes Bathurst 6HR and Australian Formula Ford competition. This is combined with an extensive and multi award wining international professional media career which saw him work as a photographer on the world’s Formula 1 circuit, based from London. He is an overall winner of the world’s richest photography award – The Moran Prize – won from over 30,000 entries. With the prize money now reduced he remains as the highest ever remunerated winner of any Australian photography prize. He is also a former overall winner of The Australian Press Photographer of the Year award, achieved whilst working on staff for Australia’s most prominent daily newspapers. Apart from working in F1, his personal media clients include: The Australian Prime Ministers Office, The Sydney Opera House, Commonwealth Bank, Coca Cola Amatil, The New York Times in New York and The Sunday Times in London. He spent many years working for the worlds largest and most dominant daily global new agencies (Associated Press, Reuters, Getty, Bloomberg and Agence France Press) before settling to live in his native Australia.
We find this unique knowledge and skill set to be an important difference when it comes to understanding the needs of a driver and a race team … and it’s the difference in a sport where winning and losing is measured in a thousandth of a second.
If you race, contact us today at: https://www.pitlanemedia.com/